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Williamsburg News – Economic Development

Posted on: April 19, 2021

City Seeks Input on Designs for Downtown Wayfinding Project

The City of Williamsburg is seeking public input on the proposed designs for the Downtown Wayfinding Project.

The survey can be found at yeswilliamsburg.com/wayfinding and closes at 5 p.m. Wednesday, April 28.

The city is developing a plan to enhance the existing wayfinding system to make it easy for visitors and residents to navigate around downtown, promote parking opportunities, encourage local shopping and dining, and market special events. Last week, the proposed designs were presented at a public input meeting. The presentation can be found at youtube.com/williamsburgov

The city has hired MERJE, a nationally recognized design firm with specific expertise in Community Wayfinding, to work with the community to create a well-designed and consistent signage system. The result of this work will include a consistently branded set of directional and informational signage that is scaled to help navigate from Interstate 64 to key locations in the city. One of the guiding principles of the work will be to reduce sign clutter where possible.

The project area encompasses the entire city with a focus on Downtown, including parking and pedestrian movements. The city currently has vehicular directional signage but much of it is inconsistent or inadequate.

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